This is Women's Sports Week but many people don’t know it. Retailers and those savvy to a fact that women are the fastest growing power in both sports and athletic buying power are very aware.
Girls' participation in high school sports has increased every year for 25 consecutive years and reached more than 3.26 million in the 2013-2014 school year. In terms of buying power, Nike sales of its women's sports apparel grew nearly 30% over the last year!
The evolution is unquestionable.
It’s not just about participation in sports. It’s also about the professional opportunities that sports have helped open up for women.